ABSTRACT
Consumer groups, campaigning organizations and stock market investors are increasingly targeting food manufacturers and supermarkets, scrutinizing their activities within the food supply chain. Media coverage draws consumer attention to the sources of their daily shopping and, for the first time, is making the public aware of the way in which the food industry and the food they buy impacts upon communities, farmers, workers and the environment. There is a growing consumer appreciation of the new global food market and its truly worldwide social and environmental impact.
