With an international growth in migration and increasing socio-cultural diversity in their populations, most European countries are faced with a need to look at healthcare services, asking how far these are equipped and trained to meet the differing needs of diverse groups. Subsequently staff will need to be supplied with the knowledge and skills required to develop appropriate healthcare and health promotion for all. This will require access to a good evidence base of research on ethnic difference and/or the impact of migration on health in general. While true overall, this is of particular relevance to life activities and aspects of healthcare that deal with intimate and culturally constructed aspects of society, such as family creation. These involve issues of culture that go far beyond ‘race’, migrant status and language.Therefore, we argue, research in the field of reproductive technologies in particular should be looked at in the broader context of a concept that we term ‘diversity-health’.This approach takes into account migration, culture and ethnicity as well as classical sociodemographic factors such as education, social status, age and gender.