ABSTRACT
Some believe that within 20 years people will have embraced the routine use of drugs to enhance performance. Smart drugs will become an essential addition to the armament of self-improvement techniques designed to give children the best possible start in life. ‘Drug bars’, where psychologists identify the most appropriate enhancer for individual clients, will burgeon on the high street, and most people will be consuming smart drugs in order to succeed. Indeed, society’s increasing expectations will have made it impossible to achieve success without drugs, and those few ‘misfits’ who refuse to conform or are unable to afford the latest formulation will be gradually forced to the fringes of society.
