ABSTRACT
Understanding how communication works is important as the ability to communicate well is directly related to our ability to be successful in life – our happiness, relationships, personal and professional growth all depend on effective communication. Communication is a two-way process that involves sharing information. It is essential for getting along with others and getting things done. Communication is a central organisational process. The exchange of information between different participants links the various subsystems of the organisation, and build and reinforce interdependence between them. The quality of the receiver’s listening may help or hurt communication. Effective communication calls for active listening by individuals. Assertive people have fine-tuned their listening and hearing skills. Outward communication skills are becoming significant in all management roles, with managers needing to be public relations and marketing experts too.
