This chapter discusses the ethical aspects of human-non-human nature in tourism and the non-human nature’s contribution to livelihoods and people’s well-being. Despite growing recognition by private and government actors, mainstreaming ecosystem services into decision-making and stopping unsustainable environmental consumption is still at the theoretical level. This chapter seeks to address key questions such as which consumer behaviors adequately describe ethical consumption; what is the significance of ethical consumption to the tourist and tourism destination; which human values represent people’s valuation of nature; what are the positive effects of ecosystem services on human well-being; who establishes and decides on the management of ecosystem services; which aspects of jurisprudence approach explain the influence of ethical consumption on the restoration of ecosystem services; which methodology is suitable in analyzing ethical consumption and ecosystem services; and what is the implication of ethical consumption on the restoration of ecosystem services in tourism. The chapter uses triangulation of natural law, analytical jurisprudence, and normative jurisprudence to distinguish ethical consumption patterns geared toward the restoration of ecosystem services. Qualitative design is adopted in the in-depth analysis of the research advances on ethical consumption, restoration of ecosystem services, and sustainable tourism development. The conclusion and recommendations are structured to address the various study gaps. The insightful information will be of help to the governments, tourism businesses, eco-tourists, non-governmental bodies, academicians, and local communities.