ABSTRACT
This research aims to understand how the cultural ecosystem service was developed by the management of Jatiluwih cultural landscape designated as a world heritage site by UNESCO and how tourists experience them onsite. Bali is recognised as a world cultural tourism destination that stages Balinese cultures and heritages that attracts more than 15 million domestic and international tourists each year. The study builds on the previous research findings which argue that tourism developed in this area has impacted the local communities’ culture and their environment. The study was conducted between January and August 2021 using a case study approach and qualitative research methods to examine the development and experience of cultural ecosystem services in the Jatiluwih heritage tourism site. It involved 15 informants, including the tourism site manager, the chief of the Subak irrigation system, local farmers, tour guide, and national and international tourists, who were selected using a purposeful sampling technique. The findings show that cultural ecosystem services in Jatiluwih heritage tourism site were developed based on the local indigenous cultures aiming at increasing community pride internationally through tourism, and has increased the tourists’ knowledge and enriched their life experiences with sightseeing and engaged with the cultural activities in this heritage site as essential values upon the visits they made. The key values for both local people and tourists are eligible to be set as a basis for policymaking in other heritage sites and also for marketing purposes to maintain a satisfactory relationship between the heritage sites management as producer and tourists as consumers which aims for repeated visitations and recommendation for fellow tourists.
