ABSTRACT
The CEO and co-founder of a FinTech startup celebrates with his partner the launch of their company. While reading fantastic news from the press about their revolutionary tools and services, the director of a large bank calls the CEO with an apparent demand: “change the information about our products in your comparison tool or remove them, or else we’ll sue your company.” The CEO calls his executive coach who promoted his coaching on the basis of his previous experience in the FinTech startup sector. However, is it coaching or consulting that the CEO wanted and needed?
