ABSTRACT

Antoinette is coaching six managers in a digital technology company. They range in age from their late 20s to early 40s. All are highly ambitious and competitive – reputation management is a common theme alongside behavioural development. However, using artificial intelligence (AI) is fundamental to the assignment and written into the contract. Antoinette was sceptical and unfamiliar with many technologies, in particular, virtual reality and an AI assistant. The AI will suggest questions and monitor the client's emotions by analysing facial expressions, body language and voice tones. It will also learn by, for example, comparing questions Antoinette asks with its observations of the impact they have on the client. Humans have a tendency to anthropomorphise, ascribing human motives and reasoning to animals and inanimate entities.