In the last few decades, much has been written about the effect of culture and creativity on economic performance. Emerging territories such as Brazil and China have significantly transformed the view of the cultural and creative field in large-scale development processes. The complexity of the relationship between culture and development requires the policies to be formulated using a comprehensive approach that combines innovation, communication, education and industrial and urban policies. For Europe and other parts of the world, the rapid roll-out of new technologies and increased globalisation has meant a striking shift away from traditional manufacturing towards services and innovation. Factory floors are progressively being replaced by creative communities whose raw material is their ability to imagine, create and innovate. As Cooke and De Propis (Cooke and De Propris, 2011) argue, the EU's economic growth takes little account of the opportunities and potential of creative and cultural industries, favouring hard technologies and services.