ABSTRACT
This story is about two professors, of Management and Marketing respectively, who helped their students learn about sustainability and responsible leadership, and developed the appropriate mindset to innovate for a better world. In 2015, the authors of this chapter decided to join the pioneering AIM2Flourish initiative hosted by Case Western Reserve University and supported by the Principles for Responsible Management Education, the Globally Responsible Leadership Initiative and the Association to Advance Collegiate Schools of Business. The authors discovered the inspiring impact of this program on students and began to share their experiences with other educators. AIM2Flourish has had powerful beneficial impacts on business curricula and their learning outcomes in that it helps connect students with business innovators using Appreciative Inquiry to celebrate business innovations aligned with the United Nations Sustainable Development Goals.
