ABSTRACT

Founded in 1877, Barilla started out as a shop producing pasta and bread. Today the Barilla Group has become a world leader in the market for pasta and ready-made pasta sauces in continental Europe, for bakery products in Italy and for crispbreads in Scandinavia. Barilla’s international headquarters are in Parma, Italy, and it has 26 offices and 30 production sites around the world. The company produces more than 1 million tonnes of pasta every year and has annual revenues of over €3.2 billion.