ABSTRACT

While it is easy to dismiss social networking as a fascination of teenagers and college students, to do so minimizes one of the fastest growing trends in technology, the ability to easily and quickly connect with others, and with information about groups and organizations. A recent Pew study (2010) found that 71 percent of teens have a Facebook profile and 75 percent of adults have one too. Various forms of social media have quickly spread beyond the young and are now used by businesses and professionals around the world to find jobs, market products and services, and connect with new clients.