ABSTRACT
Social entrepreneurship is based on the creation of an organization whose business model focuses on basic global human needs that are not currently being served. Social entrepreneurs embrace the concept that a firm can be profitable while addressing a social cause. To effectively achieve their goals of financial and social success, social entrepreneurs must be able to develop and exploit to their advantage four types of capital: financial capital, social capital, environmental capital, and aesthetic capital. It is imperative for social entrepreneurs to obtain and maintain a steady flow of financial capital in order to guarantee the long-term financial sustainability of the firm, which results in the long-term sustainability of the firm's social mission. The strategy for global firms to capture the markets is based on five components: companies with a higher purpose; trust and community before transactions; lower-cost design; hybrid products of luxury and economy; and social codes and norms.
