ABSTRACT
Excel Industries, Inc., a supplier of window systems to the automotive industry, purchased Nyloncraft, Inc., a $40 million injection molding company. That document may be addressed to parents of children attending the Nyloncraft Learning Center, addressing their concerns in the case. In North America, and especially in the US, daycare for the children of working mothers is not seen as an entitlement to be provided by government. The US Federal Government views itself as constitutionally excluded from issues related to management of education and child care, and state and local governments cite a lack of funding. The executives and management of every business enterprise operate in an environment that is information-rich, yet rife with rumor, misunderstanding and misinformation. In some cases, business leaders might well consider separate messages for separate audiences, designing their content for the backgrounds, needs, interests, inclinations and potential reactions of each.
