ABSTRACT
Current drivers of 360-degree journalism have been mostly curious about the new medium, its possibilities, and are exploring business opportunities. The early adoption of such technology is often a matter of brand-building – that is, news organizations experimenting with virtual reality want to demonstrate that their digital strategies are forward-thinking. This chapter begins with an overview of 360-degree journalism genres. It explores the relationship between conventional journalism and 360-degree productions. The chapter shows that the general narrative conventions and ethical principles of journalism are reflected in the evolving 360-degree journalism. It continues with questions regarding production and narration based on interviews with journalists making immersive journalism. The chapter discusses suitable topics, production processes and narrative options concerning immersive journalism, especially 360-degree journalism. It contains findings of projects in which we have analyzed more than 100 360-degree stories.
