ABSTRACT

This chapter explores resurgent oceanic epistemologies, the rules, beliefs, and protocols dictated by Fa’a Samoa (the Samoan Way of doing things) in their liquid modern context to examine their impact on journalistic practice in Samoa. Using data collected during interviews with Samoan journalists, this chapter demonstrates that the respondents’ perceptions of journalism and of what defines and affects journalism practice in Samoa sometimes differ from common Western views of journalistic practices. These journalists often find themselves navigating between Western standards and/or traditional beliefs and protocols deeply grounded in contemporary Samoan culture, indicating that it should not be assumed that journalistic practice in Samoa is a mere reflection of journalism as we define, understand, and practice it in the West.