ABSTRACT
Journalism for television and radio manages simultaneously to be just like other forms of journalism and yet totally different. Broadcast, online and print journalists live in the same world and breathe the same air yet frequently appear to operate on different planets. Consider, for a moment, media reaction to UK broadcasting’s fakery scandals of 2007: the TV trailer that appeared to show the Queen storming out of a photoshoot in an unregal huff; the phone-in competitions in which winners were apparently selected before lines closed; and the viewers’ vote to choose a name for the Blue Peter cat when, horror of horrors, the name declared the winner was not actually the one with the most votes.
