Investment in comfortable studio reception and changing rooms could, photographers realized, attract women customers. Comfortable reception and waiting rooms encouraged clients to relax both their poses and the grip on their purses. Some of the most prominent photographers of the North Atlantic world borrowed the ambience of the well-appointed home in their commercial studios, using quality furnishings, decor, polite hospitality, and other amenities. Visitors could freely survey the studio gallery, decorated as it was with paintings, pretty photographs of all sizes, and handtinted pictures, then casually walk out. Feminine domesticity thereby entered the language of photography, a language and vocabulary that included recipes, helpful hints, and interior decorating, even as journals and clubs largely excluded women’s voices during the period in favor of a more dominant emphasis on laboratory science. If studio bosses learned from the “woman’s touch” of a female colleague or employee, it was never acknowledged as her business acumen.