ABSTRACT

As you start, the first activity is to get your project off the ground and simultaneously identify a sponsor for it. This latter is something that is frequently paid scant attention to but it is critical in a large and complex organization where people are jockeying for resources, credibility, and visibility and no less critical in smaller organizations. Whatever the size of your organization you need to have someone on your side who is outside the piece of the organization you are working with, and who is capable of seeing where, how, and what you are planning fits into the overall scheme. The role of the sponsor is to actively champion the change you are proposing and to do this throughout the life cycle of the project.