ABSTRACT
Political communication is the process of negotiating the allocation of limited resources (especially money) among groups or masses of people for programmatic reasons, through the exchange of symbols, verbal or nonverbal. The definition alone suggests the relevance of several areas of communication research to political contexts, such as interpersonal communication, mass communication and its effects, and political language. Rigorous and effective research in political communication has direct application or potential for application to problem solving in diplomacy, public administration, electoral politics, media management, reform movements, and public relations.
