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Chapter

‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain

Chapter

‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain

DOI link for ‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain

‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain book

‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain

DOI link for ‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain

‘Fragmenting the Chain’: Economic and Spatial Differentiation in the Post-Liberalisation South African Citrus Export Commodity Chain book

ByCharles Mather
BookLinking Industries Across the World

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Edition 1st Edition
First Published 2005
Imprint Routledge
Pages 22
eBook ISBN 9781351153928

ABSTRACT

This chapter explores changes in what might be called a ‘newly traditional’ fruit commodity: fresh citrus exports from South African. It examines the impact of the liberalisation of citrus exports from South Africa. The chapter argues that the single desk agent was able to drive the chain in important respects, but that its power to govern the chain was always compromised by quality problems, competition from other citrus producing countries and, by the late 1980s, by the power of multiple retailers. In G. Gereffi’s original formulation of the global commodity (value) chainframework he distinguishes between producer driven and buyer driven chains. The chain to continental Europe is in flux and retailers appear to be playing a more important role in fresh fruit chains. Large cooperatives have responded differently to the challenges they face in a fragmented and increasingly demanding citrus export chain.

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