ABSTRACT
Biotechnology will be on the research agenda for the next twentyfive years. In the Western world there is a huge need to restore trust, and research agendas must consider topics of future research in corporating strategies to enhance and rebuild consumer trust. This applies not only to market organizations, but for policy and civil soci eties as well. If biotechnology is to fulfill its promise in the next twenty-five years, consumers and citizens together must be included in planning the research agenda. The situation is often different in the developing world because in these countries both the private sector and governments are financially weak and are not able to invest in biotechnology research or biotechnological transfer. This is one reason for the existing technology divide.
