ABSTRACT
This study aimed to investigate the relationship between personal attitude reflected by level of greed, and the individual background based on parental influence on teenagers’ financial behavior with financial knowledge and financial attitude as mediating variables. This study used quantitative approached and data was obtained by distributing questionnaires to 240 high school students in Padang City. The results showed that financial behavior was mainly influenced by parents. In addition, it can be concluded that parents had weak role in the development of financial knowledge and attitude. Teenagers in Padang were strongly depended on parents in financial decision and greed was not reflected in their behavior. Implication of this research should be the concerned of stakeholders such as financial institutions, because financial personality traits and behavior during adolescence will last until they were adults and will also affect a person’s financial decisions in the rest of his life.
