ABSTRACT
Alex Osborn, an advertising executive, suggested a method that could be used to solve these kinds of problems in a creative way (Osborn, 1953). He called this technique brainstorming, because people should `` use their brain to storm a problem.'' Brainstorming can be applied to `` problems'' with many potential solutions that cannot clearly be classi®ed as `` wrong'' or `` right'' (although solutions may vary in quality). Brainstorming quickly became very popular, and it still is one of the most common methods of creative problem-solving. Brainstorming has also been a much-studied research topic, and a number of interesting ®ndings have emerged.
