ABSTRACT
Shivani was one of the best-loved and bestselling Hindi romance writers of the 1960s. This essay focuses on Shivani’s observations about the genre she chose to write in and the response that her writings elicited in the Hindi magazine world. In particular, the essay examines the role played by Hindi magazines in the promotion and development of the short story as well as the political hegemony of the literary critics and evaluators of popular writing that did all they could to choke popular romances.
