ABSTRACT
To find a systematic method for measuring and describing perception of human environment groups of subjects rated various environments with descriptive words, which were given the form of rating scales. Data was processed by means of factor analysis, through which eight main dimensions were obtained. Some of these dimensions were used in an attempt to compare different methods for presentation of architectural projects. Movie filmen from eye-level in naturalistic models turned out to be most promising, which led to the construction of an advanced equipment for model presentations by means of television technique in combination with continuous response-registration. Some of the semantic dimensions are probably related to physiological arousal. This is being investigated at present in two different experiments.
