Skip to main content
Taylor & Francis Group Logo
Advanced Search

Click here to search books using title name,author name and keywords.

  • Login
  • Hi, User  
    • Your Account
    • Logout
Advanced Search

Click here to search books using title name,author name and keywords.

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Ideate

Chapter

Ideate

DOI link for Ideate

Ideate book

Creating a Unique Visual DNA Based on a Design Brief

Ideate

DOI link for Ideate

Ideate book

Creating a Unique Visual DNA Based on a Design Brief
ByJordan Meadows
BookVehicle Design

Click here to navigate to parent product.

Edition 1st Edition
First Published 2017
Imprint Routledge
Pages 20
eBook ISBN 9781315543147

ABSTRACT

This chapter focuses on the vehicle ideation process. If a particular vehicle segment or product type has not been given or defined in the initial design brief, then the first stage is to establish an understanding of the scale and size of product that user want or need. The common term used to describe the vehicle's architecture is known as "packaging". This simply refers to how the designers have created a means to tackle three main issues: people; the stuff they need to carry and use; and the power for propelling and controlling the driving experience. Battery electric powertrain technologies offer vehicle architects a good degree of freedom for packaging. As the ideation process continues, it has to be considered how designer's occupant gets into, and has to be seen out of, the vehicle. It is also important to consider closures, apertures, and occupant vision early on as this informs the graphics and shapes of the windows and daylight openings.

T&F logoTaylor & Francis Group logo
  • Policies
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
  • Journals
    • Taylor & Francis Online
    • CogentOA
    • Taylor & Francis Online
    • CogentOA
  • Corporate
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
  • Help & Contact
    • Students/Researchers
    • Librarians/Institutions
    • Students/Researchers
    • Librarians/Institutions
  • Connect with us

Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG © 2021 Informa UK Limited