ABSTRACT
Once immersive communication became the main mode of communication, the advent of the third media age was announced. The presence of computing can be regarded as the dividing point between the first media age and the second media age, while the full use of cloud computing can be regarded as the dividing point between the second media age and the third media age. The third media age emerged on the basis of the overall promotion of information communication technology, and it occurred under circumstances in which the communication technology and communication elements had a strong intersection. There are three inevitable reasons for the advent of the third media age. First, the transformation of media ontology brings about the transformation of social productivity. Second, the reform of the media space brings about the transformation of the social space. Third, the change of the function of the media in society brings about changes in social relations.
