ABSTRACT

This chapter explores the potential contribution of play and playfulness to the scientific and artistic pursuit of public health, with particular reference to how this may help to organize and enhance society’s contribution to the public health agenda. Health is widely regarded as one of the most precious values in life, and the pursuit of health is a highly valued endeavor in both personal and public domains. Public health is a concept which represents society’s efforts to ‘improve the health of the population and prevent illness’. Modern public health practice necessitates partnership-working between everyone who contributes to the health of the population, acknowledging the multifaceted nature of health. Contemporary research endorses ‘freedom to play’ as essential to the development of positive health and wellbeing, as well as to social and ecological survival. Social play in the form of drinking games which involved the exchange of boasts, insults and mockery, was a popular pastime along with singing and storytelling.