ABSTRACT

Introduction ................................................................................................... 390 Philosophy ...................................................................................................... 394 Your Personal Charter ...................................................................................395 Ensure Your LinkedIn Prožle Is of High Quality .......................................395 Obtaining Connections ................................................................................ 398 Security ........................................................................................................... 399 LinkedIn Premium Account ........................................................................ 403 Actions for Predictive Positive Consequences with LinkedIn ................. 403 Recommendations ......................................................................................... 404 Linkulator Tool .............................................................................................. 405 Increasing Your Business Networking Potential ....................................... 407 Additional €oughts and Considerations for the Pro Business Networker ....................................................................................................... 409 Summary .........................................................................................................410 Notes ................................................................................................................411 Additional References ....................................................................................411

To give a quick background of social and business networking, there are more than 400 social media type websites with the big three being Facebook, LinkedIn, and Twitter. €ough the original intent for the majority of these sites (aside from making money from advertising and paid subscriptions) is keeping family and friends updated on what is new in one’s life or with some purposeful intent of meeting one’s next signiž- cant other, having a networking presence is comparable to having a cell phone, a modern necessity. However, more social sites are now morphing into more business advertising and a way of a person or business communicating to a wide audience other than the standard practice of using emails, which are o¢en spammed and deleted. €is trend in networking is continuously evolving.