ABSTRACT
According to the Indonesian Central Bureau of Statistics, the unemployment rate in 2014 was 7.24 million people and around 30 to 40% were young people, of which 10% hold a Bachelor’s degree. Indonesia has a serious problem of high unemployment especially among those holding an undergraduate degree. Creating independent employment is a new breakthrough to deal with unemployment. To support the development of entrepreneurship, in 1995 the government launched the National Movement on Entrepreneurship Socialization and Development at the university level. This research was focused on observing factors that support and encourage students’ interest in entrepreneurship based on their attitude, subjective norms and perceived behavioral control. This study used quantitative research methodology with multiple linear regression data analysis. Data were collected by means of observation, interview, documentary and questionnaire. The respondents of the research were the sixth-semester students of Ngurah Rai University, who had passed the class on entrepreneurship.
