ABSTRACT
This chapter describes the economy, society, and territory of the Balearic Islands. It focuses on the development of a mature model of tourism, and sets out the need to generate a strategy for innovation. The chapter draws on the strategy for innovation adopted by the Balearic Islands in the current decade and analyzes the globalization of processes in the information society. The Centro de Respaldo de Datos which will offer data and program storage, management and maintenance to the companies of the Balearic Islands. The Centro Benchmarking will be a database in which the companies of the Balearic Islands will enter their accounting statistics. The Balearic Islands are, at present, one of the tourist zones of the Mediterranean with the best transport links to the countries of the European Union. The Balearic Islands have consolidated their position as one of the European centers for recreation, mainly in mass tourism.
