ABSTRACT
In this chapter, I present the attempts of Technology Group B to comply with the prescriptions of the innovation discourse. Technology Group B, which operated in the lubrication business, borrowed the Ideas Machine from Group A; however, their culture, expectations, understandings and interests were very different from the first group, hence they ended up developing a different innovation system. Nevertheless, this group too struggled to engage the scientists in the innovation game, even though here the politics at the individual and group level were not so upfront. The question that emerges from the examination of empirical material is how to support innovation in a commercial environment, since the two are based on fundamentally different and opposing assumptions.
