ABSTRACT
This chapter explores how factors of regulation, technology, geography, cluster dynamics, and the growth of parallel industries in video and new media interweave with stigma and shapes the institutional structures of the industry. The Video Software Dealers Association (VSDA), brought the retailers and distributors together, and after increasing tense experiences at the Consumer Electronics Show (CES), the Association ran its first annual convention, followed the East Coast Video Show (ECVS). The videocassette industry had reached a closure of sorts, settling on a common understanding of the business and the products offered, which included pornography.The pornography industry embedded itself into video's trade associations and conferences, and emerged as the video sector and formed its own unified sense of identity. Online industry that developed became as a part of the pornography industry inasmuch as its primary product was pornography, many of its workers, business models, platforms, networks, and customers were newcomers and not part of it previous incarnation.
