ABSTRACT
By drawing on primary data and secondary data sources, it is possible to produce a competitor and marketing analysis within which product development can take place. The strategic marketing approach is useful for comparing internal organizational capabilities with external opportunities, in the sense that market dynamics provide first mover opportunities. The chapter focuses on Proteus's capabilities and this is followed by insights into the consumerization of information technology (IT). Consumerization of IT and BYOD (Bring Your Own Device) is increasing the risk associated with vulnerability and tracking is key. Risk is viewed from the perspective of what is fit for purpose', in other words the approach to risk is limited to risk assessment and management and does not extend to risk analysis. Consideration of current cyber security issues and challenges is followed by preventing cyber attacks. The mapping of key variables and characteristics is followed by the South Korean security market.
