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Chapter

Integrated Marketing Communications

Chapter

Integrated Marketing Communications

DOI link for Integrated Marketing Communications

Integrated Marketing Communications book

Integrated Marketing Communications

DOI link for Integrated Marketing Communications

Integrated Marketing Communications book

ByPhilip Kitchen, Patrick de Pelsmacker

BookA Primer for Integrated Marketing Communications

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Edition 1st Edition

First Published 2004

Imprint Routledge

Pages 17

eBook ISBN 9780203502860

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