ABSTRACT
The chapter aims to indicate how sustainable entrepreneurship must be ethically imbued and driven, ‘strong sustainability’, which maintains ‘natural capital’ while developing ‘manufactured capital’. The chapter gives a view from the South (in this case South Africa) by indicating examples of forms that entrepreneurship takes in that part of the world and in terms of a heuristic that considers ethically valid integrated sustainable entrepreneurship which is purported to be constituted by balances between environmental, social and economic aspects The integrated model of sustainable entrepreneurship aims to generate an approach that allows current generations to meet triple bottom line needs without jeopardizing future generations from meeting theirs.
