Skip to main content
Taylor & Francis Group Logo
Advanced Search

Click here to search books using title name,author name and keywords.

  • Login
  • Hi, User  
    • Your Account
    • Logout
Advanced Search

Click here to search books using title name,author name and keywords.

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Integrating Effects and Theory in Research and Application

Chapter

Integrating Effects and Theory in Research and Application

DOI link for Integrating Effects and Theory in Research and Application

Integrating Effects and Theory in Research and Application book

Integrating Effects and Theory in Research and Application

DOI link for Integrating Effects and Theory in Research and Application

Integrating Effects and Theory in Research and Application book

ByBobby J. Calder, C. Miguel Brendl, Alice M. Tybout
BookHandbook of Research Methods in Consumer Psychology

Click here to navigate to parent product.

Edition 1st Edition
First Published 2019
Imprint Routledge
Pages 19
eBook ISBN 9781351137713

ABSTRACT

This chapter examines two distinct takes on the respective roles of theory and effects in research. It presents an integrated way of bridging the two different paradigms using L. J. Cronbach and P. E. Meehl’s nomological network framework. But both paradigms lead to an effects-and-theory view of research. The empirical justification paradigm leads researchers to tie constructs to variables and to view generalized variable effects as justified knowledge. In designing a series of studies from an effects-and-theory perspective, researchers presently face a choice between employing the nomological network from the standpoint of the empirical justification paradigm or that of the falsification paradigm. Mediation within the nomological network framework requires thinking about the roles of effects and theory more critically than is often reflected in research practice. A better broadening of the field lies in increased recognition that theory and effects should always be entwined in a nomological network covering both.

T&F logoTaylor & Francis Group logo
  • Policies
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
  • Journals
    • Taylor & Francis Online
    • CogentOA
    • Taylor & Francis Online
    • CogentOA
  • Corporate
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
  • Help & Contact
    • Students/Researchers
    • Librarians/Institutions
    • Students/Researchers
    • Librarians/Institutions
  • Connect with us

Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG © 2021 Informa UK Limited