ABSTRACT
This research aims to determine the effect of internal marketing on Islam work commitment and performance of Islamic hospital nurses in East Java. This research uses quantitative approach and path analysis technique. The sampling method is probability sampling by using simple random sampling. This research uses questionnaire data from 100 employees at the Islamic hospital who work as nurses for at least three years. The result of this study showed that internal marketing has a significant effect on Islam work commitment, meanwhile internal marketing has no significant effect on the nurses’ performance, and Islam work commitment has significant effect on the nurses’ performance. Therefore, the Islamic hospital is expected to provide more provisions about the Islam work ethic to the employees.
