This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book introduces the wider context of the impact of technology on customers, employees, organisations and society at large. It showcases some of the key capabilities that people in enterprises large or small must have to be successful. The book presents design thinking and organisation development methodologies as well as a multidisciplinary cross-functional body of knowledge as fundamental building blocks to envisioning and optimising enterprise activity in the age of technology. It also introduces the SOCIETALByDesig Model as a synthesised construct of a framework, principles, capability indicators, leadership and culture combined, as a necessary approach to enable adaptive development of enterprises for the digital age. The language used is accessible and adapted to content to satisfy a balance between theory and practice and support informed opinions anecdotes or lessons learned, by theoretical or scientific underpinnings.