ABSTRACT
In this book, the contributors discuss many aspects of internationalization and localization and provide valuable insights regarding cultural differences, design practices, globalization, content management, and so on. This chapter is intended to give the reader an overall firm basis for understanding why we need to localize our products to target cultures, and how to begin doing so. In addition to summarizing key points made by all the authors throughout this book, it also addresses the roles and responsibilities within an organization dealing with internationalization and localization, and provides an action checklist along with practical “how to” guidelines.
