ABSTRACT
In theory, hospitality business development might be seen as a quite clear and straightforward process. Certainly, the process depends on identifying smart goals and objectives, allocating the required resources for its implementation and then getting it done. In reality, however, business development is not always an easy task for hospitality organisations, because it involves several interacting controllable and uncontrollable factors, such as the organisation, its stakeholders and the dynamic changing nature of its micro- and macro-environments. Until recently, little detailed consideration has been given to appraising the nature of the hospitality business and the significance of its development. As a result, the main goal of this chapter is to look at the concept, significance and scope of hospitality business development.
