ABSTRACT
This chapter explores the origins of the framework that produced Anzac, describing the process of inquiry, discussion and customisation that resulted in an alternative framework for Anzac Day coverage in the media. Anzac's production processes challenged journalistic convention by drawing on ethnography and scholarly debate regarding the intersection of history and memory to evaluate an alternative framework for reporters assigned to cover Anzac Day and the Anzac Centenary. Cramer and McDevitt's framework was aimed at all journalists: it was not designed for a specific context or assignment. Given that journalists had identified the need for a specific approach to Anzac Day coverage - some had argued in favour of specialist reporters with a background in defence or military history - the framework required customisation. In Anzac Day reporting, interactions between memory and history are intrinsic to the telling of the story: the exploration of individual memories confirm, deny and at times confuse the official narrative.
