ABSTRACT
Fashion design allows the creation of highly differentiated fashion products to approach specific markets. The different areas of design and fashion, by creating products for different users and applications, value specific aspects and help to rank among the most creative industries. The production of high-end products utilizes a high technical and technological capacity that, together with its inherent creative freedom, allows the designer to adapt the product to the end user at different levels of the creative and production processes. Similarly, couture has always been able to propose this to its users, increasing the added value of their objects. This article aims to draw a guideline that, from different points of view, supports and addresses some possibilities of adapting the knitted product to its users, and can redeem all its value, be it communicational, emotional, cultural or other, with support from available scientific literature and some case studies.
