ABSTRACT
The question of language norms and normativity is central to studies on English as a lingua franca (ELF). It is relevant from the perspective of descriptions of ELF, speaker orientations to norms and the perspective of pedagogical applications. This chapter provides an overview of the concept of language norms, reviews recent research on normativity in ELF and discusses how the notion of language regulation can be used to analyse ELF settings. It exemplifies different forms of language regulation in academic contexts. Issues such as language choice are typically regulated through institutional language policies, but language "quality" also often becomes an object of regulation. The chapter discusses some data examples that illustrate practices of language regulation. An analysis of the role of codified norms in language regulation involves, for example, exploring documents with a language regulatory intent as they are made relevant in a specific setting, including the processes through which such documents are created, disseminated and managed.
