ABSTRACT

Leadership is a capability that each of us has within us. It is formed as we take on the opportunities and challenges of everyday life, and it is measured by our successes and failures. More than anything else, leadership is about character and authenticity. The word character comes from an ancient Greek verb that means "to engrave", and its related noun meaning "mark" or "distinctive quality". What distinguishes effective leaders from others is not just their technical or functional expertise, but their ability to handle adaptive challenges, that is, those situations or circumstances that cannot be predicted but can occur at any time in the course of business. The interesting thing about leadership behavior is that it must be displayed in major moments but is created in the small ones over time. Reputation is based on the integrity and consistency of words and actions-repeatedly.