ABSTRACT
This chapter presents case studies of different types of business transformation in large European corporations across a range of industries. The industries were: automotive, pharmaceuticals, construction, food, oil and chemicals, financial services, telecommunications and IT. The cases included transformations to develop new products and services as well as restructuring and reorganizing core business functions and introducing global processes and systems. All the transformations involved changes in organization structures and individual's roles, responsibilities and behaviors. In a few of the cases this led to large-scale staff relocations and redeployments. All the cases included new and significant investments in IT to enable the business transformation, but, in all but one of the cases, IT benefits were not the main rationale for the transformation. The cases were developed and analyzed by teams consisting of experienced academics, researchers, consultants and senior company managers.
