ABSTRACT
By 2020, Hispanics are expected to account for 20% of the U.S. population. This rising statistic is driving broadcasters, marketers, and advertisers to direct more resources towards this audience. This chapter discusses how, in order to effectively reach this market, media professionals need to acknowledge the language differences between Spanish-speaking nations when relaying information. Students will ultimately learn the importance of making these distinctions to improve communication and equate the meaning of messages across diverse audiences.
