This chapter examines how two types of US alternative media of the 1960s and 1970s—counterculture publications and local journalism reviews—used literary journalism approaches. US alternative media did not flock en masse to literary journalism. Techniques of literary journalism were used, however, by both some of the mainstream media insiders who wrote for the twenty-five to forty US journalism reviews of the Vietnam War era and some of the amateurs with a cause who published in radical media of the period, estimated to include about 2,000 publications. This chapter offers examples of approaches from such counter-culture media as Borrowed Times of Missoula, Montana, and the Great Speckled Bird of Atlanta, as well as journalism reviews including [MORE] and San Francisco Journalism Review.