ABSTRACT
Macau is a city where culture, ethnicity and, aesthetics has become increasingly diverse. This ex Portuguese colony is a gambling city, is considered by the locals the Asian´s Las Vegas. Besides casinos, Macau has shopping sites, where we can find international luxury brands and local designers’ brands. Throughout the 21st century, cross-cultural and historical influences had a profound impact upon the local fashion market. Recent years’ local government, creative industries, local universities, and the educational institutions support the local fashion market. They contributed with more university degrees, professional courses and local fashion shows to expand the local fashion industries. This study analyses how local government and educational institutions are an important anchor for new fashion designers. They have been supporting the market financially, offering a promisor career for the young generations, and have also been supporting local brands to flourish on markets outside Macau. This study also contributes to understanding how the educational institutes adapted to the local market. With a small sample of interviews, we conclude that nowadays the courses are more focused on technologies and creative design. This allowed graduate students to get in the market with a more complete potential.
